Impact of growth strategy on mode of governance in alliances

The aim of this study is to analyse the way in which growth strategies influence the choice of governance mode in corporate alliances. Specifically, the study looks at how expansion, diversification and internationalisation strategies determine choice of joint ventures rather than other types of alliances. To that end, we analysed a sample of 918 alliances among companies from the European Union-15 between 2000 and 2004. The results suggest that companies prefer to set up joint ventures when their strategies are based on expansion and related diversification, whereas they prefer other types of alliances when they follow a strategy of unrelated diversification. Furthermore, in international alliances, it appears that the impact of growth strategy on alliance governance mode is similar for the entire range of companies employed in the sample.     

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research findings support telic state consumers form more positive attitudes toward a low-level interactive ad, whereas paratelic state consumers form more positive attitudes toward a high-level interactive ad. Further, this research shows that an arousal seeking tendency mediates the metamotivational state's impact on ad attitude.     

实践论下的理论与实验相融合模式研究——以《多传感器信息融合技术》课程为例

基于多媒体技术开发了多传感器信息融合实验平台,利用该平台将理论与实验在时间和空间上做到真正的融合。该平台集多源信息融合领域的新理论和新算法于一体,便于学生全面、系统的学习和实践。实践表明:通过丰富而生动的实验,学生对繁杂而艰深的理论知识获得了直接、客观而形象的认识,理论与实验的融合激发了学生们的学习热情和积极性,提高了科技创新能力。     

西部大开发对西部地区碳排放演变的影响

西部大开发后西部地区经济增长加快、人民生活水平提高，但产业结构、技术水平以及生态环境质量却并未表现出同等程度的改善或提升。采用30个样本省份1995—2011年的面板数据，运用双重差分法进行分析，结果发现：西部大开发在促进西部地区经济增长以及地区经济趋同的同时，也使得西部地区的碳排放（尤其是人均碳排放）与其他地区相比增长更快，与此同时，西部地区与碳排放相关的因素和条件（如产业结构、技术水平、市场化程度等）未得到显著改善。在既有的资源禀赋、发展阶段、产业结构以及经济发展方式下，西部大开发初期着力于固定资产投资和资源、能源开发，忽视教育事业、市场化改革、技术创新等软环境建设，导致西部地区在经济增长的同时碳排放相对增加。因此，在今后的西部大开发规划中，应当着力于转变经济发展方式，加强软环境建设，重视人力资本积累和技术创新，提升市场化水平，才能在发展地区经济的同时实现节能减排。     

Public bicycle as a feeder mode to rail transit in China: The role of gender,age, income,trip purpose,and bicycle theft experience

A marriage between public bicycle and rail transit presents new opportunities for sustainable transportation in Chinese cities. To examine determinants of public bicycle usage for rail transit access, an intercept survey of feeder mode choice among rail transit users was conducted near rail stations in Nanjing, China. Mode choice models were estimated with five feeder mode alternatives, including car, bus, walk, private bike, and public bike. By differentiating between public and private bicycle modes in the mode choice models, the study reveals the effects of personal demographics, trip characteristics, and station environments on public bicycle usage for rail transit access. Results show that female, older, and low-income rail commuters are less likely to use public bicycle to access rail transit. Rail commuters with bicycle theft experience and making school- or work-related trips are more likely to use public bicycle to access rail transit. Land use variables are largely insignificant in this study except that density shows a positive relationship with walking to rail transit. The results on demographic differences raise equity concerns when it comes to investing in public bicycle systems. Policy implications are discussed for Chinese cities to equitably boost public bicycle integration with rail transit.     

匹配式管理模式在汽车城规划建设中的探索与应用

针对两江国际汽车城规划建设中招商引资困难的问题,结合两江国际汽车城的实际情况、资源条件以及发展趋势,设计了匹配式管理模式.在阐述匹配式管理模式内涵基础上,对匹配式管理体系的组成要素、框架结构、匹配关系等进行了分析,并对该管理模式在实际中的应用效果及推广意义进行了总结.     

高校女职工的“工作-家庭”关系及其态度研究——以安徽省芜湖市高校为例

高校女职工中普遍存在“工作一家庭”兼顾的平衡模式，一方面，女职工承担起大部分家务，为丈夫的事业发展做出了牺牲；另一方面，女职工对工作有着积极的态度和较强的事业心。调查发现：这种“工作一家庭”兼顾的平衡模式并未在女职工生活中的造成重大冲突；由于女职工受到传统性别意识的影响，事业心不足，为家庭奉献的决心仍旧存在，因而她们较...     

商业银行存款保险制度在我国的发展前景

从当前国内外存款保险制度理论研究现状入手,基于我国特殊国情,探讨我国实行存款保险制度的现实意义、难点及途径.提出我国应充分发挥优势,博采众长,探索建设中国特色存款保险制度.     

高职院校大学生职业生涯规划教育模式探讨

做好大学生职业生涯规划教育工作是社会发展对人才培养工作的基本要求.当前,高职院校需要转变固有理念,形成自身的职业生涯教育体系;立足于规范的制度,建设专业的指导教师队伍,构建合理的教育框架,创建有针对性的教育模块;增强学生的主体意识,力求实现从被动到主动的转变.     

我国产业结构调整促进外贸发展方式转变机制研究

本文研究了产业结构调整促进外贸发展方式转变的内在机制,认为产业结构调整通过资源的优化配置、技术进步和外贸结构优化升级等方面促进外贸发展方式转变。此外,本文根据产生结构调整促进外贸发展方式转变的机理,提出相应的政策建议。